According to this “Sensory Branding: Sound effects” article in The Economist, music can influence the pace diners eat or rate at which shoppers move. Play a soothing “soundscape” to slow down the flow of dinner or to encourage shoppers to browse longer.
BAA, an airport operator, recently tested a “soundscape” made up of generative music, birdsong and crashing waves at its Glasgow terminal, alternating it daily over a period of eight weeks with silence. When the soundtrack was playing, takings in the terminal’s shops went up by as much as 10%.
I’ve asked Kitty to consider testing it out at the store. : )
1 response so far ↓
Panos // November 11, 2009 at 6:17 pm |
I strongly believe that this is true. I have made a good research for this. I don’t know whether there is any way to contact the person who did this. I would like to change ideas with him.
Please contact me via email @ P.Mavrokefalos@gmail.com