Whale of A Tale: $6.5m Worth of Fairly-Traded “Fish”

Vietnam River Rock
Customers are always curious, “How much of my purchase goes back to the artisan?” The answer, this year, is approximately 30 percent of the retail price.

Ten Thousand Villages U.S. purchased $6.5m worth of goods or, put another way, U.S. customers sent $6.5m back to more than 30 developing countries in exchange for handcrafted jewelry, musical instruments and home deco.

What's Our Story?
Building off the adage, “Give a man to fish and you feed him for a day. Teach a man to fish and you feed him and his family for a lifetime,” Ten Thousand Villages U.S. provides an American marketplace for man and woman to sell their “fish.”

Is there demand for this “fish”?
In the past 10 years, we have enjoyed an average 10 percent year-over-year increase in sales.

What about supply?
In 2005, we began work with four new groups in Kenya, Nepal, Congo, and Indonesia. We continue to explore opportunities in Cambodia and Myanmar.

Fair trade is smart, fair business practice: an exercise in self esteem for the artisans and conscious rising for the consumer.